Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is standstill upon maintaining a leadership maculation through the sustainable hawkish advantage based upon the organizational coating . The stated relegating is to maintain the leadership position through a carry on process of geographic expansion . At each position training and supervision of personnel is given the strategic line up . As a result exceptional customer go is ensured . In the annul report the company has stated the three-fold goals of customer loyalty , brand awareness and high returns to the stockholders The organise goals have been made attainable by creating an organizational agriculture that provides quality working experience for the employees and maintains an innovative culture .

This ethnical orientation has enabled the company to ensure exceptional customer supporter and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant clothe with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its globe , the company has been established as one of the most pick out consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen manage to round an open flame oven that provides a family friendly , distinctive and casual dining experience! The concept is now enjoying encompass consumer appeal in 253 locations in 32 states , the District of chapiter of South Carolina and 10 foreign countries (http /www .cpk .com . The continued art winner has been enabled...If you want to get a full essay, hallow it on our website: OrderCustomPaper.com

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