Product and SWOT analysis of kinder bueno

Product and SWOT analysis of kinder buenoKinder Bueno is a cocoa hold on from Ferrero. Ferrero resort hotel is a producer of coffee berry in Italian with former(a) confecti iodinry products. It founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. on that decimal point is a Re rateation Institutes 2009 examination ranks that Ferrero is the most trus twainrthy company in the world. Ferrero is a private profligate owned by the Ferrero family. It has been described as one of the worlds most secretive company (wapedia, 2010).StrengthsThe Ferrero success story as a main result of the strengths is its daubs. In the Ferrero family, all high hat in their types Ferrero Rocher, Nutella, Kinder Bueno, Kinder Surprise, Tic Tac Although Kinder Bueno is a coffee berry bar, it is so characteristic. Firstly, Kinder Bueno is 43g. So it is light and it easy to take. hither is an example. deep brown is the most favorite snake for massess life. Almost of people d erriere put some coffee bean into their bags. When individual is hungry and he buttocks non go anywhere. The chocolate is the best choice. Kinder Bueno has cardinal bars inside. They ar detached pack. If people want to sh atomic number 18 with friend, that is a good idea.Secondly, Kinder Bueno is delicious combination. It includes crispy wafer and creamy hazelnut filling all wrapped up in round off milk chocolate (kinder bueno, 2010). By explanation, milk is a wholesome sun-loving food, and the accompaniment that Kinder Bueno has increased milk and decreased cocoa.Thirdly, Kinder Bueno has two kinds of taste milk chocolate and white chocolate. People go ab egress one to a greater extent(prenominal) choice.WeaknessesChocolate securities industry is one of the most competitive and crowded in the world, with more than 500 sets and galore(postnominal) kinds of taste products. For any brand, they need try their best to achieve standout in such a scene is a heavy(p) job. I n these companies, Ferrero does not have the bell superiority. If outlay is a dapple higher than young(prenominal)(a) brands, people in Australia prefer Cadbury, Nestl or different substitutions. For instance, the net weight is the selfsame(prenominal) such as hazelnut chocolate. The outlay of Kinder Bueno 43g is $1.15, but Cadbury Dairy Milk Hazelnut gives a lower price ($1.09) in Woolworths. If these two companies have the similar quality and credit worthiness, more customers may prefer Cadbury Daily Milk Hazelnut rather than Kinder Bueno.The atomic number 16 dis utility is type. Now on that point are so more types of chocolate in the market. For example, black chocolate, milk chocolate, with fruit and so on. People not only deal with hazelnut today. So it impart be lessen profit.The last one, Kinder Bueno just has one braggart(a) bucks. One package only has two bars. If Kinder Bueno has intravenous feeding bars or six bars each package and price decreases 5-10 c ent, it will keep some customers.OpportunitiesChocolate is the most popular in peoples life in Australia. Almost of people eat chocolate every day. Kinder is as a German word which the meaning is children (Kinder-chocolate.com, 2009). immediately Kinder strives to bring home the bacon an alternative to the traditional brands, and it has instituted itself as a secure shammer in the childrens chocolate confectionery market. As a confectionery brand, whirl a wide range of products including chocolates, biscuits and toys.Kinder planed particularly for children. Children are important customers in the market. Parents hope their child is healthy and has a happy life. All Kinder products get free from artificial colourings and preservatives. Although there are many kinds taste of chocolate in the market, but Kinder still have more than five kinds of products. They are Kinder Chocolate, Kinder Schocolade, Kinder Surprise Eggs, Kinder keen Hippo Cocoa, Kinder Bueno, Kinder Happy Hippo Hazelnut, Kinder Country, Kinder Shoko-Bons, Kinder Riegel and so on(12 kinds of products)(Wikipedia, 2010). severally of products has their own character. So both of points, they fuckful keep a people of children and parents. Anyway, Australia as important as stockbreeding, so milk is fussyty in Australia. Using local milk, Ferrero SpA can get some profit.ThreatsToday, we can guess more and more contrastive kind taste of chocolate or different brands in supermarket. As well as we pass on bang that more and more substitutions, Cadbury, Nestl, Lindt and so on. If Ferrero has no brand-new goods or e peculiar(prenominal)(a) goods, its hard to keep some customers. Today, there are some new competitors in chocolate market. Because of Kinder Bueno package is made of plastic, it can not be recycled. It essential pollute environment.ProductFerrero SpA provides many brands. It excludes Nutella, it still produces many different products the chocolates Ferrero Rocher, Confetteria R affaello(coconut candy), Pocket Coffee, Giotto(wapedia, 2010). Kinder product series include Kinder Chocolate, Kinder Surprise Eggs, Kinder Happy Hippo Cocoa, Kinder Happy Hippo Hazelnut, Kinder Bueno, Kinder Schocolade, Kinder Country, Kinder Shoko-Bons, Kinder Riegel ,Kinder Delice and so on(Wikipedia, 2010). People can choose any taste or needs if they want. Ferrero SpA to a fault provides other parts of goods such as drink.However no more competitors provide these different kinds of goods in the supermarkets, like Woolworths, Coles and so on. They consider the market of special customers, designing the packaging easy to open. For example, Kinder Surprise Eggs, as well as we know that children are main customers for Kinder series of products, so the packaging must to be easy to open for children. In addition, a little(a) one is easy to take such as Kinder Bueno 43g.Ferrero SpA was realized in 1946 which company has a yen history. The older brand may mend consumers. When peop le bribe some goods, they more like to choose the brand which they have heard it before. In another words, awareness index of a brand may influence people to rely and accept its goods. Ferrero has the advantage in this area. That makes Ferrero steadier in peoples mind. The Kinder brand as one successful brand of all Ferrero Brands whose has a secret the ability to convert a denounce into a strong and powerful BRAND (Brioni.G, 2009). As well as we know that children are main customers for the Kinder, so that sits in childrens minds and has a strong attachment to their hearts.Ferrero has another advantage is the packaging. About the packaging, Ferrero has two unique features make them so appreciated by consumers. Kinder Bueno is packaged in boxes with two small chocolate bars. It has individually-wrapped in order to better keep the product and drop by the wayside the portion control. Another special packaging is Ferrero Rocher. Its an imaginable way to take note the holidays, birt hday and other special day and show that special someone who you care. Some heart shaped boxes and square boxes look like so beautiful. They are clear plastic boxes. Ferrero Rocher is available in all sorts of different sized. The small size has troika packs inside. The big size is called Ferrero Collection has common chord taste (Rocher, Raffaello and Rondnoir ) (amazon.com, 2010). It looks like so amazing.Every Ferrero series product can has a nutrition label printed in the wrapping paper. Customers can see the different number of naught, protein, fat-total and sodium in different kinds of chocolate. For example, Kinder Bueno 43g per package has two packs. So quantity per 100g has energy is 2365kj and protein is 9.3g or quantity per serve has energy 508kj and protein is 1.9g. Chocolate can get some benefits for peoples health.It clear to know that, cacao tree is included in chocolate which contains antibacterial agents that battle excessivelyth decay (momscapers, 2010). The o dor of chocolate can increases brain waves, making people relaxation. Chocolate in any case contains phenyl ethylamine which makes people mood mild. For example, people like eating chocolate who lives a year longer than those who do not (momscape, 2010). According to a psychoanalyze shows that 8000 male Harvard graduates of chocoholics lived longer than abstainers (chocolate, 2010). Accidentally or not, there are many oldest super centenarians in the world such as Jeanne Calment (1875-1997) and Sarah Knauss (1880-1999) were chocoholics and overpoweringly love of chocolate. Jeanne Calment ha spotlightually ate two pounds of chocolate per week, but her physician bring on her to give up sweets at the age of 119 until after three historic period her death aged 122. These rich benefits are reason to purchase these goods.monetary valueAs we all know that price and demand are interchangeable Influence. When the price increases, the demand will decrease. And when the firm finds the qua ntity of the consumers purchase is too low, they will try to decrease the price to improve the demand.There are two factors to influence the changing of the price. The first one is the competitors. In fact that Ferrero SpA has many mighty competitors such as Cadbury, Nestl and so on. Ferrero does not have the price superiority in the market. If price is a bit higher than other brands, people prefer Cadbury or Nestl or other substitutions in Australia. But Ferrero give special price of Kinder Bueno for customers in supermarket such as $0.99 for each one. Sometimes, it is minifyd about 2 for $1.5. Some consumers who do not care the brand will choose the cheaper one as the substitutes. The other factor is the cost. Australia is a predominantly agricultural country. Australia milk is sincerely popular in the world. If Ferrero series products use the preponderant location to reduce the cost of production, that can get a higher profit to Ferreo firm. levelThe distribution component of t he marketing mix focuses on the decision and actions refer in the making products available to customers when and where they want to purchase them. Ferrero using special channel which moves good from the producer to a retailer and then to customers. Ferrero firm has their own logistic team deliver their products to different retail stores and supermarkets. The three types of utilities (time, place and possession) are suitable to put in the Ferrero daily personal credit line operation. They need to analysis how long will the quantities of chocolate denounce out which location is the best place to sell to customers and estimates the number of stock to sell the products.Intensity of market reportageKinder Bueno marketers must de preconditionine the intensity of coverage of the product should get such as the number and kinds of outlets in which it will be sold. Kinder Bueno is a convenience product, so it uses intensive distribution rule to distribute their products to all available outlets.With the strong coverage of the well established local network and high quality of the support service. Ferrero products can be found in the supermarkets, school, mass retail stores, primacies, convenience stores and many other food selling storesetc.PromotionKinder Bueno spends lots of money on the procession part to stimulate product demand. Through different method actings of promotion, Kinder Bueno can gain several benefits such as create awareness, stimulate demand, adjudge loyal customers to achieve companys sales goal. There are four elements in the promotion mix advertising, personal selling, public relations and sales promotion. Kinder Bueno uses those four elements to promote its product.AdvertisingChocolate is a convenience product. It is easy to buy in the market. Kinder Bueno spend huge amount of money on the advertising to promote their brands product. The mass media such as television, radio, the internet, newspapers, magazines, outdoor display and signs o n mass transit vehicles are the main tools to get the sharpen market group attention.Personal SellingIn general, Kinder Bueno is rare to use this method to promote their product. This is due to Kinder Bueno has enough image in the customers mind. The cost of hit one person through personal selling is considerably more than through advertising. Kinder Bueno will only use this method when it lounge new products.Public relationsCause of personal or environmental reason, a lot of healthy problems are paid close attention to. The big problem is over-eating. The incidence of obesity and its rapid growth make Ferrero SpA to support food education and sponsored together with the health and Consumer Protection directorate of the European Commission actively (ferrero, 2009).Sales PromotionIn Australia, there is almost of chocolate is being sold in the supermarket. Woolworths, Big W, Coles and Frinklin administer in the mass retail store sector. Therefore, Kinder Bueno does lots of sales promotion in those supermakkets. The sales promotion includes have a special price on buying 2 or 3 items in the same time discount ont the individual package product. Kinder Bueno also use the point of purchase material likes outside signs, window display, display racks and self-service cartons to thread attention.ConclusionThrough doing the marketing mix analysis and select the target customers, companies will know the product sell to which type of customers. They can put more resources on promoting the selected target customers to receive maximize profit. Company also can set a goal and make a long term marketing plan to achieve the goal and for the long term growth of the company. Frerro SpA is one of the most successful companies on expression their brand equity, positioning itself in the market and expands their product line to upgrade their target customers.Reference listsAmazon.com, 2010, viewed 02/09/2010Brioni.G, 2009, TRADE MARKS AND BRANDS, PP.2, viewed 02/09/2010Choc olate, chocolate Directory Of Chocolate, viewed 02/09/2010http//www.chocolate.org/index.htmlFerrero, 2009, COMMUNICATIONS POLICIES, viewed 09/09/2010Kinder bueno, viewed 02/09/2010.Kinder-chocolate.com, 2009, Kinder, viewed 02/09/2010http//www.kinder-chocolate.com/Momscapes, The Health Benefits of Chocolate Can Chocolate Benefit Your Health? viewed 02/09/2010Wapedia, Ferrero SpA, special 02/09/2010, viewed 02/09/2010.Wikipedia, Kinder Chocolate, modified 26/07/2010, viewed 02/09/2010