marketing :: essays research papers

1.The product life cycle is essential when a satisfying is a managing a product. While a product is in the introductory physical body of its life cycle the customer is going by a learning process. Firms must consider this learning process when find how much to spend on marketing strategies, the firm must scan that it will spend a lot of money to make the customer aw ar of their product and they wont see a lot of sales. During the yield phase of the life cycle the firm will see immobile growth which will lead to gelt or they will rive even. The firm will also see declining expenditures so to properly distribute their product they should concentrate more on building and holding customers preferably than focusing on innovators and early adopters. At the beginning of the maturity phase sale will increase but slower because the market becomes stark(a) so the firm must work harder to maintain customers to keep profits from declining rapidly. Firms should focus on customer loy alty and try to increase employ by each user. When a product begins to decline a firm could either move the product to a new market in a different country or they could leave the product in the same market but not spend money on marketing the product and focus more on some other products they could market.2. attend a degenerate event is a service, by attending you ar being provided with entertainment which is a form of a service.a. A degenerate event is intangible you are receiving the entertainment which cannot be physically touched(p) or compared to another product easily, you must compare the product by comparing to it another hold up you had or someone else told you about. A sporting event is inseparable, we can see this by looking at the one-third aspects of inseparability. First the service providers involvement clearly the service provider is drive home in that the players are physically playing in front of you. act the customers are directly involved in the service experience, just give the Detroit vs. Indiana basketball game where players and fans were involved in a fist fight in Detroit. Although this may have been a bad experience for the fans it shows just how involved fans are with sporting event. Third other customers are involved with your experience, like the drunk at the game who is cheering for the other team.