Effect of Csr Activities on Sales Essay

Reasons for this can be multinational corporations increasing influence on orbit economy as well as scandals revealing horrible working conditions in different industries. In spite of the fact that the demand for CSR is growing, in that location has always been critics. The most influential critic is Noble Prize winner Milton Friedman, who claims CSR to be a waste of stockholders money. However, several articles claim, opposite Friedman, that CSR rather increases a comp eachs financial performance in the long run. These claims work made us curious intimately in what way CSR is think to a companys performance.Moreover, it has led to us wanting to invite out how CSR can influence customer perceptions on a harvest-feast or service offering. Conclusions All the initiatives gave a positive influence on the respondents perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were societal answerable business practises, cause-rela ted marketing and corporate philanthropy, which atomic number 18 initiatives where the company argon doing the largest perspiration instead of just encouraging others to make an effort.The respondents answered that they trust the companies reading about CSR to some finis, but excessively think a third company should scrutinise the companies activities and inform. The most favourable channel for CSR information was from environmental organisations, governing body organisations and the third party weathervane media. Therefore it seems like the respondents value that the companies put up information, but ar not too forward and pushing the information on them by for example advertisements.Keywords CSR corporal Social Responsibility, Cause promotion, Cause-related marketing, Corporate societal marketing, Corporate philanthropy, Community volunteering, Social responsible business practices. interpolation CSR is today a frequently used concept, as companies to a large extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to take advantage from all possible benefits.In order to make a authorized impression and gain the most benefits, the choice of CSR activity and way of conversation is significant for the company, and thitherfore the perceptions of the consumers are very important to know more(prenominal) about and understand. In the last decade tendencies towards a more social aware community have been strong. In itself these trends are nothing that is curiously new. People have always preached for problems like public health, wildlife protection, prevention of baby bird labor etc.What is different now is that companies to a larger extent are held accountable for what is happening in our society. Companies that engage in CSR activities are likely to have different motives for doing so. Many researches claim that corporate socia l responsibility originally consists of activities that a company performs out of commitment and duty. However, there are also commercial motives for CSR activities. For example CSR activities may result in advantages when it comes to receiving funding, restoreing new employees, cost reductions etc.To capitalise from all possible advantages it is crucial for the company to communicate their CSR work in an appropriate way. Theoretical cloth Types of CSR Activities a) Cause promotion Cause promotion is often done in the way that the company provide funds, contribute financially or with any other resource, with the objective to increase awareness, support fundraising or participation, or to recruit volunteers for a specific cause. In this initiative persuasive communications are important, to create concern and to persuade people to contribute or introduce to support the cause.In successful campaigns use of motivating messages and the choice of sound media channels are crucial. They also make use of publicity, printed materials, special events, web sites, advertising, featuring the logo and key message of the company and those who represent the cause. Further methods are employee involvement, messages on product labelling and to provide store space for promotions. Many of the likely benefits are marketing related, like strengthened brand positioning and preference, increase traffic and consumer loyalty.