Iscuss the Marketing Process and How It Relates to the Selected Learning Company

Principles of merchandise Assignment Unit 4- Code: F/601/0556 sharpen 1 1.1 Discuss the market routine and how it relates to the selected learning association. trade is the carry through of chance uponing, anticipating and satisfying customer requirements profitably. (CIM, 2001). merchandising is as well described as a process of planning and carrying out the conception, pricing and diffusion of ideas, goods and services to create exchange that go out satisfy separate and organisational aims. ( Ameri slew Marketing Association, 1985) Marketing involves pointing customer necessitate and requirements, and concussion these needs in a better way than competitors. In this way a company creates loyal customers. The main object glass of marketing is to enlarge sales. All objectives should consist of SMART. * Specific- State what to be achieved * Measurable- An out vex that can be measured e.g. how many students willing access Jerome eating place * Achievable-Has the Jerome Restaurant achieved its goal? Is it achievable? * Realistic-Is the objective realistic? Is it workable to achieve the goals considering the market conditions? * Time- Is there copious time to double-dyed(a) the objective in? Is the deadline sufficient?

Marketing process involves site analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been peg down the company needs to come up with a marketing strategy for th! eir tar set forth market. A marketing ripple will be decided which consists of seven elements which help the promotion of a harvest-tide or service. These seven elements are called marketing mix 7Ps that is to say increase, price, place, promotion, people, process and physical evidence. Business must identify the product or service, determine the price and select the distribution contribute to reach the customers place. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper