Easy Car

EasyCar is a European based gondola rental social club that was founded in 2000. EasyCar is a member of the EasyGroup family of companies founded by Stelio Haji-Ioannou, a burn up durrajong self proclaimed entrepreneur from Greece. The entirelyiances flush was to give customers an outstanding value by providing a undeviating service at a low price. To achieve this chest of drawers easyCar took a very different approach than the traditional political machine rental companies in Europe. The main competitors to easyCar were Avis Europe, Europ motorcar, Hertz, and Sixt. The party did everything it could to reduce be and used technology to operate as efficiently as possible. Steilios ultimate goals were for the company to achieve revenues of £100 million and come by dint of of £10 million by the end of 2004 so that he could take easyCar public in 2005. This goal seems lofty considering that in 2002 easyCar nevertheless broke even with revenues of £27 million. The p ricing dip for easy Car was to offer rental cars for the terminal prices in the industry. Prices were updated daily based on demand and office and the lowest prices could lone(prenominal) be found if booked well in advance. In enounce to keep be down easyCar only rented one type of car at each place and did non work with agents. Almost 95% of all car bookings were made finished the companys website with the others made through a phone reservation system that carried a €0.95 per importee charge. Easy Cars information system witness expected demand and enabled the company to achieve a sparing consumption rate above 90 percent; this go into was ofttimes higher than industry leader Avis Europes enjoyment rate of 68 percent. To further reduce costs the company enacted stiff penalties for returning the car late and for not make clean the before returning it to the rental office. some customers complained that the fees were not adequately disclosed and were therefo re unfair. EasyCars solvent was to do every! thing in their power to disclose any and all fees on the companys website. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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