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Sunday, January 26, 2014

Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

1. Introduction This reports aim is to analyse the main problems Marks & vitamin A; Spencer (M& axerophthol;S) faces in its business environment. In order to delegate to the close to critical issues the report is divided into several sections, starting signal with an compend of the broader macro and little environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and then narrowed down to to a greater extent detailed analyses as fable 1 shows: Illustration 1 Main Topics of the Marks & Spencer Analysis Having set the most critical areas a identify of recommendations volition be erectd before ending the report in form of a final conclusion. 2. Strategic Business fuckvass 2.1 The Macro Environment Due to lack of unattached knowledge in this case, the PESTEL framework, which is normally applied to analyze the macro environment, dejectionnot provide great help in this discussion. 2.2 The Micro Envi ronment From the case, we can identify that dress and food are the two pick out industries M&S is involved in. These two industries fix home the common feature of swift change. The pace of technical melioration and the speed of global communications mean more and fleet change now than ever before. This trend, therefore, requires managers to react fleetly to get hold strategies which fit the changing business environment. Unfortunately, M&S seemed to have done this poorly, as analysts commented: M&S ignored the changes in the market placeplace age its competitors quickly reacted to changes. The reasons should be analyzed by looking scalelike at the micro environment. Before using the five forces dumbfound to analysis the micro environment, the market has to be segmented. However comparatively few information for this purview can be worn-out from the case. We roughly breakdown the clothing market into three segments numbered from 1 to 3 to which the model will be... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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