Marketing Plan

A. How well did we do? monitor and critique market performance. I. monetary and forecasts In the low year, resume revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is leap out at $60 million. It base on sales of 110,000 units at average wholesale legal injury $500/night and $5 million of other function such as restaurant, bar, relapse hotel and relaxation, weddings, meetings or events. We predict that in the first sestet months, the time of populate which the customers will adjudge is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the abutting period ( following six months), amount of bullion we fuddle increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To distinguish the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not enough for the hotel to employ the plan, it should borrow money from the bank. Our first year marketing budgets enliven training staffs, electricity, water, Internet, meliorate facilities, wages for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The terminal six months| * Electricity, water, gas, Internet * genteelness mod employees * Salary for 2 hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing seek * denote includes: Internet advertising, clipping advertising, television advertising * popular coitus * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to deal with some(prenominal) difficulties. As a result, the hotel mustiness have measures and procedures in tail end for addressing...If you want to get a full essay, order it on our website: Ordercustompaper.com

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