introduction to marketing

Marketing: the delivery of customer value at a profit Marketing Vs Selling: Selling occurs only after a harvesting is produced. Marketing starts long before a company has a output. Core Marketing Activities Product knowledge R & D Communication Distribution Pricing help TRANSACTION MARKETING: trading of values between parties (either fiscal or barter transaction) RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing strong value-laden relationships with customers and other stakeholders Marketing Management: The analysis, planning, implementation and control of programmes wise(p) to help merchandising. MARKETING MANAGEMENT CONCEPTS The production innovation The product notion The exchange concept The Marketing concept The amicable marketing concept The production concept It holds that management should counseling on modify production and distribution efficiency because customers opt products tha t are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply. The product concept Consumers prefer goods that offer quality, performance and features.

In that respect we should devote our button in improving products (companies that prepare good research and knowledge and technology follow this concept). It tail assembly lead to marketing myopia. The selling concept Consumers will non buy abundant of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sales legal proceeding in the short- line not tw! ist relationships. The Marketing concept Adding value to the customer much efficiently and more effectively than competitors. The focus is on customer take aims, and creating long consideration relationships (i.e. Toyota). It works better when there is a clear demand and when customers know what they want. The societal marketing concept...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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